InStrength

Branding and Logotype
This was a marathon project spanning multiple years as both my client and I were so, so busy. It finally came together beautifully and the client, Katy Jercich proprietor of InStrength, was delighted with the results. She is an Athletic Conditioning & Holistic Nutrition consultant working all along the west coast, but currently located in San Francisco. This logo helped Katy create a unique brand visage in the sea of samey looking health and lifestyle brands.